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Tanmatra Ventures Private Limited is an Indian company focused on building trusted brands in wellness, Ayurveda, and natural living. Through innovation, responsible sourcing, quality-driven processes, and ethical business practices, we strive to create long-term value for customers, partners, employees, and society. Our flagship brand, ACTIZEET®, reflects our commitment to authenticity, excellence, and sustainable growth.

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Location 319, B. P. Road, Kolkata - 700 063, India
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Location 319, B. P. Road, Kolkata - 700 063, India
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Cookie Policy

Home > Cookie Policy

Tanmatra Ventures Private Limited
Website: tanmatra.in
Effective Date: 14th August, 2026

At Tanmatra Ventures Private Limited (“Tanmatra Ventures”, “Tanmatra”, “we”, “us”, or “our”), we use cookies and similar technologies to help operate, secure, understand, and improve our corporate website, tanmatra.in.

This Cookie Policy explains what cookies are, why they may be used on our website, the different categories of cookies that may be implemented, and how visitors can manage their cookie preferences.

This Policy should be read together with our:

  1. Privacy Policy

  2. Terms of Use

  3. Any privacy or consent notice presented when personal information is collected

The cookies actually used on tanmatra.in should always correspond with the technologies installed on the live website.


1. What Are Cookies?

Small Files That Help Websites Function

Cookies are small text files or similar pieces of information that websites may place or access on a user’s computer, mobile phone, tablet, or other device.

Cookies can perform different functions.

For example, they may help a website:

  1. Remember preferences

  2. Maintain security

  3. Recognize a browser

  4. Understand how pages are used

  5. Measure website performance

  6. Remember cookie choices

  7. Improve functionality

  8. Support analytics

  9. Provide embedded features

  10. Measure marketing activity where applicable

Some cookies may operate only during a browsing session, while others may remain on a device for a defined period.

Not every technology that performs a similar function is technically a cookie. For simplicity, this Policy may use the term “cookies” to refer collectively to cookies and similar technologies where appropriate.


2. Why tanmatra.in May Use Cookies

Supporting a Better Corporate Website Experience

tanmatra.in is the corporate website of Tanmatra Ventures Private Limited.

Cookies and related technologies may be used to support legitimate website functions such as:

Website Operation
Helping pages and features function properly.

Security
Supporting website security and detecting potentially harmful or unusual activity.

User Preferences
Remembering choices such as cookie preferences or interface settings.

Performance
Understanding whether pages load and operate efficiently.

Analytics
Understanding how visitors generally interact with the website.

Content Improvement
Helping us identify which sections visitors find useful.

Forms
Supporting contact forms, business enquiry forms, or other website functionality.

Third-Party Features
Supporting embedded maps, videos, social media functionality, or similar services where implemented.

Marketing Measurement
Measuring campaigns or website referrals where such technologies are used and legally permitted.

Our objective is to use cookies in a way that supports functionality while respecting visitor privacy and choice.


3. Categories of Cookies

Different Cookies Serve Different Purposes

Cookies used on tanmatra.in may fall into the following categories.


4. Strictly Necessary Cookies

Essential for Website Operation

Strictly necessary cookies support functions required for the website to operate correctly or securely.

They may be used for purposes such as:

  1. Website security

  2. Fraud or abuse prevention

  3. Server load management

  4. Form security

  5. Session management

  6. Cookie consent preferences

  7. Protection against malicious activity

  8. Essential technical functions

Because these cookies may be required to provide core website functionality, they may not always be capable of being disabled through the site’s cookie preference tool.

Visitors can sometimes block such cookies through browser settings, but doing so may affect website functionality.

Examples of Possible Uses

A strictly necessary cookie may remember whether you have already made a cookie preference selection so that the website does not repeatedly ask you for the same choice.

Another may help protect contact forms against automated abuse.


5. Functional Cookies

Remembering Preferences and Improving Usability

Functional cookies may allow the website to remember choices or provide enhanced functionality.

Depending on the features implemented on tanmatra.in, these cookies may support:

  1. Language preferences

  2. Interface choices

  3. Region settings

  4. Accessibility preferences

  5. Embedded functionality

  6. Remembered website options

  7. Enhanced contact or communication features

If functional cookies are disabled, some optional website features may not operate as intended.

Where required, these cookies should be used according to the visitor’s cookie preference.


6. Analytics and Performance Cookies

Helping Us Understand How the Website Is Used

Analytics cookies may help Tanmatra Ventures understand how visitors interact with tanmatra.in.

Information collected may help us understand areas such as:

  1. Number of website visits

  2. Pages viewed

  3. Popular content

  4. Time spent on pages

  5. General navigation patterns

  6. Referral sources

  7. Device categories

  8. Browser types

  9. Website performance

  10. Technical errors

  11. General geographic information

  12. Returning versus new visitors

This information can help us improve website structure, content, performance, and usability.

Where possible and appropriate, analytics information may be aggregated or configured to reduce unnecessary identification.

Analytics cookies should be accurately disclosed through the site’s cookie management system.


7. Marketing and Advertising Cookies

Used Only Where Relevant

tanmatra.in is primarily a corporate website.

However, marketing or advertising technologies may be implemented in the future for purposes such as:

  1. Measuring corporate campaigns

  2. Understanding referrals from advertising

  3. Measuring conversion events

  4. Evaluating campaign performance

  5. Supporting remarketing where permitted

  6. Understanding interaction with promotional content

Such technologies may be provided by third parties.

Where applicable law or platform requirements require consent before using non-essential marketing cookies, these cookies should remain inactive until appropriate permission has been obtained.

If tanmatra.in does not use advertising or remarketing technology, this category should not be represented as active merely because it is common on other websites.


8. Social Media Cookies

Features Provided by Social Platforms

The website may include links, sharing functions, feeds, embedded posts, videos, or other functionality from social media platforms.

Depending on implementation, third-party platforms may place cookies or collect technical information when their embedded features are loaded or used.

Such services may include platforms operated independently from Tanmatra Ventures.

Their use of information may be governed by their own privacy policies, cookie policies, and account settings.

Visitors should review the policies of relevant third-party platforms where appropriate.


9. Embedded Content

Videos, Maps and Other External Features

tanmatra.in may embed content or functionality from external services.

Examples might include:

  1. Video players

  2. Interactive maps

  3. Social media content

  4. Forms

  5. Document viewers

  6. Business communication tools

  7. Other interactive services

When such content is loaded, the third-party provider may receive information about the visitor’s device, browser, or interaction and may use cookies or similar technologies.

Where technically and legally appropriate, optional third-party content may be delayed until the visitor has made an applicable cookie choice.


10. First-Party Cookies

Cookies Controlled Through tanmatra.in

First-party cookies are cookies set through the domain that a visitor is currently using.

For tanmatra.in, first-party cookies may support purposes such as:

  1. Website operation

  2. Security

  3. Preference management

  4. Consent management

  5. Analytics configured through the website

The exact first-party cookies used should be documented through a cookie audit before publication of this Policy.


11. Third-Party Cookies

Technologies Provided by External Services

Third-party cookies may be set by external service providers whose technologies are integrated with tanmatra.in.

Depending on the website configuration, providers could support areas such as:

  1. Analytics

  2. Video

  3. Maps

  4. Social media

  5. Advertising

  6. Content delivery

  7. Security

  8. Customer communication

  9. Recruitment

  10. Website functionality

Third parties may process information according to their own privacy practices.

Tanmatra Ventures should periodically review third-party integrations to determine whether they remain necessary and appropriately configured.


12. Session Cookies

Temporary Cookies

Session cookies generally operate only during an active browser session.

They are usually deleted or become inactive after the browser session ends.

They may support temporary functionality such as:

  1. Website navigation

  2. Form sessions

  3. Security

  4. Temporary preferences


13. Persistent Cookies

Cookies That Remain for a Defined Period

Persistent cookies may remain on a device after the browser is closed.

They may be used to remember information across visits, such as:

  1. Cookie choices

  2. Website preferences

  3. Analytics identifiers

  4. Other permitted settings

The period for which a cookie remains stored depends on its purpose and configuration.

Cookies should not be retained longer than reasonably necessary for their stated purpose.


14. Cookie Consent

Giving Visitors Meaningful Choice

Where consent is required for optional cookies, visitors should be provided with clear information and an appropriate way to make a choice.

The recommended tanmatra.in cookie banner should allow visitors to:

Accept All Optional Cookies

Reject Optional Cookies

Customize Cookie Preferences

Strictly necessary cookies may remain active where they are required to operate the website.

Optional cookie categories should be controlled in accordance with applicable requirements and the visitor’s choices.


15. Recommended Cookie Banner

Suggested First-Layer Message

For tanmatra.in, I recommend the following concise cookie banner:

Your Privacy Choices

We use necessary cookies to operate and secure tanmatra.in. With your permission, we may also use analytics, functional and other optional cookies to understand website usage and improve your experience. You can accept optional cookies, reject them, or manage your preferences.

Buttons

Accept All

Reject Optional

Manage Preferences

Links

Cookie Policy

Privacy Policy

Avoid designing the Accept All button so prominently that rejecting optional cookies becomes unnecessarily difficult to locate.


16. Cookie Preference Center

Giving Visitors More Control

The Manage Preferences option should open a preference panel where visitors can review cookie categories individually.

A recommended structure is:

Strictly Necessary

Always Active

Required for essential website operation, security, and preference management.

Functional Cookies

On / Off

Used to provide optional website features and remember certain preferences.

Analytics Cookies

On / Off

Used to help us understand general website usage and improve content and performance.

Marketing Cookies

On / Off

Used for advertising or campaign measurement only if such technology is implemented.

Social / Embedded Content

On / Off

Used where optional third-party embedded content requires corresponding technologies.

CTA

Save Preferences


17. Changing Your Cookie Choices

Your Preferences Are Not Permanent

Where a cookie preference system is provided, visitors should be able to change their choices later.

A persistent link such as:

Manage Cookie Preferences

should be available in the website footer.

Visitors can use this link to:

  1. Review current preferences

  2. Enable optional categories

  3. Disable optional categories

  4. Update previous choices

Changes should take effect within the limits of the relevant technologies.


18. Withdrawing Cookie Consent

Where optional cookies are based on consent, visitors should be able to withdraw that consent.

Withdrawal should be as straightforward as granting the preference originally.

Withdrawing consent may prevent new optional cookies from being placed, but cookies already stored on a device may need to be deleted through the website’s consent tool or browser settings depending on implementation.


19. Managing Cookies Through Your Browser

Additional Controls

Most modern browsers provide controls for cookies.

Depending on the browser, users may be able to:

  1. View stored cookies

  2. Delete cookies

  3. Block selected cookies

  4. Block third-party cookies

  5. Block all cookies

  6. Automatically delete cookies

  7. Configure site-specific permissions

The method differs between browsers and device types.

Visitors should refer to the help or privacy settings provided by their browser manufacturer for current instructions.

Blocking all cookies may prevent some portions of tanmatra.in or other websites from functioning properly.


20. Cookies and Personal Information

When Cookie Data Can Relate to an Individual

Certain cookie or device information may qualify as personal information when it relates to, identifies, or can reasonably be linked with an individual, depending on the applicable law and context.

Such information may include, depending on implementation:

  1. Online identifiers

  2. IP addresses

  3. Device identifiers

  4. Browser information

  5. Usage patterns

  6. Approximate location information

  7. Analytics identifiers

Where personal information is processed through cookies or similar technologies, our handling of that information should also be consistent with the Tanmatra Ventures Privacy Policy.


21. Analytics

Improving tanmatra.in Through Aggregate Insight

If analytics technology is used, its purpose should be to better understand the effectiveness and usability of the corporate website.

Analytics may help us answer questions such as:

Which pages are most useful?

How do visitors discover the website?

Are visitors finding the information they need?

Are technical problems preventing access?

Which devices require better optimization?

Which sections receive limited engagement?

This information can help guide website improvements.

Analytics should not be configured more intrusively than reasonably necessary for the intended purpose.


22. Contact and Business Enquiry Forms

Cookies Supporting Website Forms

tanmatra.in may include forms for:

  1. General enquiries

  2. Business enquiries

  3. Distribution enquiries

  4. Supplier enquiries

  5. Media enquiries

  6. International business

  7. Careers

  8. Research collaboration

  9. Other corporate communication

Cookies or similar technologies may be used to protect forms, maintain sessions, prevent abuse, or improve functionality.

Information intentionally entered into a form is separately governed by our Privacy Policy and the relevant notice presented at the point of collection.


23. Security Technologies

Protecting Our Website and Visitors

Security providers may use cookies, identifiers, or similar technologies to protect tanmatra.in against:

  1. Automated attacks

  2. Spam

  3. Malicious traffic

  4. Fraud

  5. Unauthorized access

  6. Website abuse

  7. Security vulnerabilities

Where such technologies are genuinely required for website security, they may be categorized as strictly necessary.


24. ACTIZEET® and Other Websites

tanmatra.in may link visitors to ACTIZEET® or other websites operated or associated with Tanmatra Ventures.

Separate websites may use different technologies and may therefore maintain their own:

  1. Cookie Policies

  2. Privacy Policies

  3. Cookie banners

  4. Consent preferences

A cookie preference selected on tanmatra.in may not automatically apply to a separate ACTIZEET® website unless the technology has been specifically designed to operate across those properties.

Visitors should review the relevant privacy and cookie notices for each website they use.


25. Ecommerce Cookies

Separate Consumer Websites May Have Additional Requirements

tanmatra.in is primarily a corporate website.

Consumer ecommerce websites may require additional cookies for functions such as:

  1. Shopping carts

  2. Checkout

  3. Customer accounts

  4. Payment sessions

  5. Shipping preferences

  6. Wishlist functionality

  7. Ecommerce analytics

  8. Product recommendations

  9. Fraud prevention

Those technologies should be addressed in the Cookie Policy applicable to the relevant ecommerce website rather than being assumed to apply to tanmatra.in.


26. Do We Sell Cookie Information?

Tanmatra Ventures does not intend to sell personal information simply because a visitor uses tanmatra.in.

If future technologies involve data sharing that triggers specific disclosure, consent, opt-out, or other requirements under applicable law, the Cookie Policy and preference mechanism should be updated accordingly.


27. Data Retention

Cookie Lifespans Should Reflect Their Purpose

Different cookies may have different retention periods.

Some operate only during the browsing session.

Others remain for days, months, or another defined period.

Retention should be determined according to factors such as:

  1. Purpose of the cookie

  2. Technical requirements

  3. User preferences

  4. Security

  5. Analytics requirements

  6. Legal requirements

  7. Provider configuration

The live cookie register should state actual expiration periods wherever practical.


28. Website Changes and New Technologies

tanmatra.in may evolve over time.

New website features may introduce new cookies or third-party technologies.

Examples may include:

  1. New analytics tools

  2. Video platforms

  3. Maps

  4. Recruitment systems

  5. Chat functionality

  6. Customer communication tools

  7. Marketing systems

  8. Interactive reports

  9. New security solutions

Whenever a material new technology is introduced, its cookie and privacy implications should be reviewed.

The cookie banner, preference center, cookie register, and this Policy should be updated where necessary.


29. Changes to This Cookie Policy

Keeping the Policy Current

We may update this Cookie Policy periodically to reflect changes in:

  1. Website functionality

  2. Cookies used

  3. Third-party providers

  4. Privacy practices

  5. Technology

  6. Legal requirements

  7. Corporate operations

The revised Policy should display an updated Last Updated date.

Where required, visitors may be asked to review or renew cookie choices after significant changes.


30. Contact Us About Cookies

If you have questions about our use of cookies or similar technologies, please contact:

Tanmatra Ventures Private Limited

Privacy / Cookie Contact:
Pritam S.

Email:
info@tanmatra.in

Registered Office:
319, B. P. Road, Kolkata – 700 063, India

Website:
tanmatra.in

You may also use the Manage Cookie Preferences link on the website to review applicable cookie settings.


Our Cookie Commitment

Transparency and Choice

Cookies can help websites work better, but visitors should understand how they are being used.

Our approach is based on four principles:

Necessary First
Use essential technologies needed to operate and protect the website.

Transparency
Explain optional technologies in understandable language.

Choice
Provide meaningful controls where appropriate.

Continuous Review
Periodically evaluate whether each cookie or third-party technology remains necessary.

As tanmatra.in develops, we intend to keep our cookie practices aligned with the broader privacy and trust principles of Tanmatra Ventures Private Limited.

Let's Build a Better Future Together